The training is designed to provide participants with a comprehensive refresher on the best strategies for cold calling.
A new component here is the use of AI with specific practical application examples.
At the end of the training, participants should be able to approach potential customers in a targeted manner, handle objections with confidence
and maximize the probability of closing a deal.
Learning objectives
Effective new customer acquisitionDealing with objections
Carrying out a needs analysis
Targeted benefit argumentation
Secure call conclusion
Customer type analysis
Mental strength and inner attitude
Use of AI in data analysis
Use of data sources
AI-supported segmentation and personalization
Automation in cold calling
Contents
- Setting up and conducting a new customer acquisition meeting- Using objections to your advantage
- Needs analysis: the heart of the sales pitch
- Targeted use of benefit arguments
- Concluding the conversation: close the bag!
- Assess and analyze customer types
- Mental strength / inner attitude
- Additional module KI:
Data analysis and target group segmentation with AI
AI-supported segmentation
Seminar format











